What Is a Recipe Simplifier? The Fastest Way to Clean Up Any Recipe

You found the perfect chicken tikka masala. Between you and it: a thousand words about someone’s holiday in Tuscany, two newsletter pop-ups, and an advert that reloads every time you scroll past it.

Why the recipe is buried

Not because food writers love writing essays. Search engines have historically rewarded longer pages, and display adverts pay by the impression, so a three-hundred-word recipe earns its keep only once it is wrapped in three thousand words of preamble. The incentive points away from the thing you came for.

You pay for that in the kitchen: scrolling with one clean finger, losing your place, hunting back up the page for a quantity while the onions catch.

What a recipe simplifier does

A recipe simplifier (also called a recipe cleaner, converter or extractor) takes a URL from any site and keeps only what you cook from:

• Ingredients, grouped, with the measurements stated plainly
• Steps, numbered, each carrying its own quantities
• Times: preparation, cooking, and per-step timers
• No adverts, no anecdotes, no interruptions

How Reduce does it

Reduce goes past lifting the text out of the page:

1. Paste any recipe link: a recipe site, a food blog, or text copied out of a caption.
2. It reads and restructures the page into a clean recipe.
3. Quantities land in the steps. Not “add the flour” but “add 2 cups flour”, so you never scroll back up.
4. Units convert instantly between cups and grams, and back.
5. Cook Mode: one step at a time, full screen, big type, dark from edge to edge.

Who it is for

Anyone who cooks from the internet. It earns its place fastest if you cook with your phone propped against something, where pinching to zoom costs you a clean hand.

Try it

The first recipe is free and needs no account. Paste a recipe link and see what is left once the padding is gone.